It seems these things always happen while I'm on vacation.
While I was away our company reviewed our practice and group priorities for the quarter. We call these Rocks (I like to think it relates to Covey's concept of put the big rocks in the jar first, then let the little ones fall around them. If you do it the other way, the big rocks can't fit.) Anyway, I digress.
One of the Collaboration Practice rocks for the quarter is to "Raise our company profile in Intranet and Web 2.0 Collaboration experience". Recently, you see, I've noticed more and more of our customers experimenting and implementing web 2.0 tools within their enterprise...a little wiki here...an little social networking here....and how can we take advantage of this company Facebook group?
I've noticed they sometimes don't call us. It's no biggie...we don't know everyone in every company we work for, and lots of these implementations are skunk work projects. But I'd LOVE for our customers to call us. We research this stuff. We hire people who breathe this stuff. We experience first hand our own (or our customers) challenges with these implementations, and we love helping people.
During the review session (which occurred, I think, while I was sipping a Hurricane cocktail in New Orleans at the famous Pat O'Briens), I overheard that there was a mumbling to my rock: "Why are we spending time all this time on Web 2.0 stuff...do we even know if this bandwagon has any value?"
Someone was obviously sitting in different seats than I was. Maybe their view was blocked by a post. I don't think I've ever seen something so new be pontificated, planned, researched or adopted by corporations in the history of my role with Collaboration concepts.
This is so critical to me, I'm offering a week long view into what I've thought about, read, researched or heard on Web 2.0 Collaboration within the Enterprise.
Once caveat. Let's not get caught up on what "Web 2.0" really means to you. I experienced my first wiki nearly 10 years ago. I think my home phone still had a cord on it. Yet wikis are often lumped with the term "2.0", a term which I only recall hearing about several years ago. I guess wikis fit that dynamic, user driven, community oriented, web based, us vs. them concept that envelops the concepts of Web 2.0. So who cares if they've got a bit of dust on them.
They're still powerful.